Memorable brand identity – Signature music or sounds are very recognizable and memorable.There are a few key reasons to consider audio branding:
The concept is to create a musical signature of sorts that consumers quickly and easily associate with your brand.
The iconic Darth Vader breathing would be another great example or the Pillsbury Doughboy giggle. You hear those and instantly associate to the brand. For example, NBC has the classic Nightly News Theme Song or the “Dunn dun” sound that goes with the Law and Order television show. The term audio branding is when you combine some form of music, song or sound with your business as a way to express your brand. “Someone Like You” by Adele might make you feel sad while “Happy” certainly provides a pick-me-up. For other people “Eye of the Tiger” might get them fired up. Music can create happiness, anger, sadness or even provide inspiration.įor example, some people find the song “Chariots of Fire” very moving and inspiring. The reaction varies depending on who we are and our experiences. Music of any type from well known songs to jingles to even simple tone melodies can connect to us emotionally. On the flip side, when your brand is tarnished in some way such as from poor customer service, reviews or experiences it can cause a loss of revenue. When everything is working together your brand is representing and selling your business. It helps consumers recognize you at a glance based on your logo, color schemes and more connecting emotionally based on your promises and reputation.īranding is extremely powerful when done properly as it can create trust, support advertising, help with new customer acquisition, inspires employees, and can help build financial value with your business. Your brand is what helps separate you from other competitors and similar businesses. Generally speaking the purpose of a brand is to help increase sales. Should you be using audio branding as part of your overall strategy? Top web development companies understand the power of branding and audio is just one more layer of a successful strategy and is something you should consider if you haven’t already. It can help you connect to customers on an emotional level when done properly.
Updated on: August 23rd, 2022 Ken Braun 5 min readīranding is extremely important to your business because it helps consumers recognize and remember a product or service.
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